# Philadelphia 2016

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**INFORMATION EVERYWHERE, ARCHITECTS EVERYWHERE**

Our world is full of information. Whether we are using the latest mobile app, watching the local news, or navigating our way through the post office or grocery store, information is all around us. Because of the ubiquitous nature of information, information architecture is not just practiced by specialists. Instead information is architected by people holding all sorts of titles, coming from all walks of life.

World IA Day focuses on the telling these kinds of stories. Stories of information being architected by everyone from teachers to business owners; technologists to artists; designers to product managers. With representation from 39 countries around the world, we believe that the power of similarity and the beauty of difference between these stories will inspire those who work in information architecture, as well as those who may be new to it.

<p align="center"><img src="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FnQzcp4wIDgIAL4yw5gFs%2Fwiadphillybadge.jpg?alt=media&#x26;token=66649a5b-04a8-482e-9fb3-6c36fcb0070f" alt=""></p>

Come celebrate and learn about the world of Information Architecture at Philadelphia's 2016 World IA Day. We will have a day full of speakers, conversation, connecting, and learning about what the state of the art is for IA in Philadelphia and beyond.

***

### Location <a href="#location-heading" id="location-heading"></a>

[University of the Sciences](http://www.usciences.edu/) hosted this year's event in their state-of-the-art facility at the McNeil Science and Technology Center.

University of the Sciences in Philadelphia\
723 South 43rd Street\
McNeil Science and Technology Center Philadelphia, PA 19104

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University of the Sciences can be reached via public transportation by taking the green line trolley #36 or #11 to Woodland Ave.

[Driving directions from various points can be found here](http://www.usciences.edu/visiting/). Visitor parking is located in front of or behind the Athletic/Recreation Center (#4 on campus map).

The McNeil Science and Technology Center is located next to the Athletic/Recreation Center (#20 on campus map).

***

## Program

**8:00am-9:00am — Check-in / Breakfast**

**9:00am-9:15am — Opening Remarks**

### What Do User Interfaces Want?

**9:15am-10:00am —** \
\&#xNAN;***Rob Tannen (***[***@robtannen***](http://twitter.com/robtannen)***)***

**10:00am-10:10am — Snack Break**

### **Powering New Digital Experiences with Content Modeling**

**10:10am-10:55am**\
\&#xNAN;***Clare Cotugno (***[***@clareco***](http://twitter.com/clareco)***) & Rebecca Deery (***[***@BeccaDeery***](http://twitter.com/BeccaDeery/)***)***

### The Education of a Designer through Information Architecture: Process, Meaning and Methods

**11:00am-11:45am**\
\&#xNAN;***James Pannafino (***[***@JPannafino***](http://twitter.com/Pannafino)***)***

### **Inside Man: Architecting Internal Experiences for Large Organizations**

**11:50am-12:15pm**\
\&#xNAN;***Gerry Gant (***[***@GeraldGant***](http://twitter.com/GeraldGant)***)***

**12:15pm-1:30pm — Lunch**

### **Important but Invisible: What the Aging Workforce Needs from Design**

**1:30pm-2:15pm**\
\&#xNAN;***Michael Carvin (***[***@mcarvin***](http://twitter.com/mcarvin)***)***

### **Backstage: How Invisible Architecture Contributes to a Ballerina's Success**

**2:20pm-2:45pm**\
\&#xNAN;***Alicia Raciti (***[***@acr523***](http://twitter.com/acr523)***)***

**2:45pm-3:00pm — Snack Break**

### **IA Is a Team Sport: A UXer's Journey to Realization**

**3:00pm-3:45pm**\
\&#xNAN;***Michael Gadsby (***[***@gadsbyo3world***](http://twitter.com/gadsbyo3world)***)***

***

## Speakers

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Rob Tannen</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FZBXZW6PrFKiEtvwWqlqh%2FRobTannen.jpeg?alt=media&#x26;token=184d94e9-4bf9-4a33-9076-2ee3f22dcf42">RobTannen.jpeg</a></td><td><a href="../community/rob-tannen">rob-tannen</a></td></tr><tr><td>Clare Cotugno</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2F5TqGFJUzRCExlke1iYDc%2FClareCotugno.jpg?alt=media&#x26;token=b1427e77-c3d2-4ca3-97df-1feade1448cb">ClareCotugno.jpg</a></td><td></td></tr><tr><td>Rebecca Deery</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FcxwfWbJVzSN63rI91WkD%2FRebeccaDeery.jpg?alt=media&#x26;token=93d55b89-421e-46b9-8ff5-7f4532befbbd">RebeccaDeery.jpg</a></td><td></td></tr><tr><td>James Pannafino</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2F3BYnC9400doUCCWkDSC1%2FJamesPannafino.jpeg?alt=media&#x26;token=8a0a834d-792b-417b-81c7-f3a05b81f0e1">JamesPannafino.jpeg</a></td><td><a href="../community/james-pannafino">james-pannafino</a></td></tr><tr><td>Gerry Gant</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FuWoesf8LQAy6INbo09WN%2FGerryGant.jpg?alt=media&#x26;token=bb9b6d0c-3ebe-407b-8549-2fc8cbf04769">GerryGant.jpg</a></td><td><a href="../community/gerry-gant">gerry-gant</a></td></tr><tr><td>Michael Carvin</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FCunKujKyqVck4pLTnpSK%2FMichaelCarvin.jpg?alt=media&#x26;token=8a5f857e-a322-4724-9ada-76342f585847">MichaelCarvin.jpg</a></td><td><a href="../community/michael-carvin">michael-carvin</a></td></tr><tr><td>Alicia Raciti</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FtvR8Wwg5m9gxBDuK3SCd%2FAliciaRaciti.jpg?alt=media&#x26;token=8943ec88-ac37-41d4-ab00-304f4b71bc97">AliciaRaciti.jpg</a></td><td><a href="../community/alicia-raciti">alicia-raciti</a></td></tr><tr><td>Michael Gadsby</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FAEN8Ql9FOzCgoLHMpZc3%2FMichaelGadsby.jpg?alt=media&#x26;token=aefc0440-ff86-46dd-b2c0-8a03fc4bcec3">MichaelGadsby.jpg</a></td><td><a href="../community/michael-gadsby">michael-gadsby</a></td></tr></tbody></table>

***

## Local Sponsors

**PLATINUM SPONSOR**

<figure><img src="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FyyEYCq5DdhnDXUO9oAfs%2Fclop_2025-11-07_105.png?alt=media&#x26;token=fab8a3ed-2c2a-4037-9bbf-4a0a30ac18e6" alt=""><figcaption></figcaption></figure>

**GOLD SPONSORS**

**Vitamin Talent**

**Think Brownstone**

**SILVER SPONSOR**

**Delphic Digital**

**BRONZE SPONSOR**

**Inverse Paradox**

Our generous sponsors have allowed us to provide food and coffee breaks for attendees throughout the course of the event, as well as the following giveaways.

Raffle Prize Items:

* 1 set of [Rosenfeld Media](http://www.rosenfeldmedia.com/) ebooks
* 1 [Axure](http://www.axure.com/) license

For **All** Attendees:

* 3 Months of access to [myBalsamiq](http://www.balsamiq.com/)
* 3 Months of an [Invision](http://invisionapp.com/) full license
* 60-Day full-featured trial of [Proto.io](https://proto.io/promo/vip-60/?utm_source=world_ia_day\&utm_medium=event\&utm_campaign=60daytrial)

***

## WIAD16 Philadelphia is brought to you by

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Brian Crumley</td><td><a href="https://2143470768-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSze55NwkMkGRABrHkJLV%2Fuploads%2FCeoM2T2ECIRECTMf7XbC%2FBrian-Crumley.jpeg?alt=media&#x26;token=b259f0c9-9906-4587-a008-a16306bcf275">Brian-Crumley.jpeg</a></td><td><a href="https://www.linkedin.com/in/briancrumley/">https://www.linkedin.com/in/briancrumley/</a></td></tr></tbody></table>